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Facebook remains one of the most powerful advertising platforms in the world, with over 3 billion monthly active users and one of the most sophisticated targeting systems available to marketers. But running Facebook Ads that actually generate profit requires more than just boosting a post and hoping for the best. From setting up your Business Manager and choosing the right campaign objective to crafting scroll-stopping creatives and optimizing for conversions, this guide walks you through every step of building Facebook Ad campaigns that deliver real results.

The foundation of a successful Facebook Ads campaign starts with proper setup. First, create a Facebook Business Manager account and install the Meta Pixel on your website — this tracking code is essential for measuring conversions and building retargeting audiences. Next, choose the right campaign objective: use 'Traffic' to drive visitors to your site, 'Leads' to collect contact information, or 'Sales' for e-commerce conversions. Build your audience using Facebook's detailed targeting options — you can target by location, age, gender, interests, behaviors, and even job titles. Create Custom Audiences from your website visitors, email list, or past customers, and use Lookalike Audiences to find new people similar to your best existing customers.

Your ad creative is what stops the scroll and gets people to take action. Use high-quality images or short videos (15-30 seconds) with bold text overlays that communicate your offer instantly. Write ad copy that leads with a benefit or pain point, includes social proof like reviews or statistics, and ends with a clear call-to-action. Start with a daily budget of $10-20 per ad set and run 3-4 different ad variations to test what resonates. Monitor your results after 3-5 days and kill underperforming ads while scaling winners. Track key metrics like cost per click (CPC), cost per lead (CPL), return on ad spend (ROAS), and click-through rate (CTR). At Digital World Swift, we manage Facebook Ad campaigns for businesses across Lagos and Nigeria, consistently achieving 4-8x ROAS for our clients. Contact us to get started with a free ad account audit.